Mediterranean Editors and Translators, Spotlight on specialization: a three-part medley, online
Cooking up the right words
Spotlight on specialization: a three-part medley
It is hard to imagine two things more intimately tied than language and food. Not just because they both require our mouths and tongues and involve our emotions, but because they are two fundamental, defining aspects of the culture of a people. Translating food therefore poses some particularly demanding challenges that call for highly transcreative, outside-the-box thinking. Michael will give some practical examples of how to tackle this task on the menu and in the cookbook.
Engaging copy translated literally into English, without taking account of differences in linguistic, semantic and cultural expressions, at best leaves much to be desired and at worst provokes hysterical laughter.
Thanks to my scientific background, I specialize in technical translations. Over the years I have acquired experience in transcreating advertising copy and press releases primarily for the promotion of technology products.
All my clients are satisfied with the effectiveness of my solutions to language problems. 
